Richard English, Travel Training Expert

"I have been in the travel industry all my life so I understand your business."

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When you want to develop yourself or your staff, you will be looking that three main areas in which this development can take place:

Knowledge – what you or they know about the task.
Skills – what you or they can do when undertaking the task..
Attitude – what you or they feel about doing the task.

Most training development over the past half century has been looking at knowledge. If people know about a thing, the argument goes, then they will be able to do it. And it is fair to say that there are many instances when this is perfectly true. If an increase in knowledge is all that is needed, then online training and other knowledge acquisition training methods will do very well.

But, as we all must realise, knowing about a thing is not always sufficient. You can learn all about the principles of gyroscopic effects, wheel and chain gearing and musculature development of the calf muscles – but you’ll never be able to ride a bicycle if you are armed only with that knowledge. To be able to ride you need the skill of a bicycle rider. To gain skills you need tutored practice, with feedback that will allow you to learn what you are doing well and what your are doing less well. There is as yet no substitute for the skills of a trainer when this kind of learning is needed.

But even the most able of skills trainers can do nothing if the learner does not want to learn. If you do not want to ride a bicycle then no form of learning will work. And that, the aspect of negative attitude is where you need the skills of a facilitative trainer. By proper techniques we can explore and agree ways of dealing with people’s negative attitudes so that they will be willing and able to undertake training that will improve their performance.